The Generation With No Photos

Yes, I know… anyone with a smartphone and a camera is calling themselves a photographer, and the image they snap is called a photo, or if you took a photography class then it’s called a photograph.



But I disagree, it is an image and not a photograph. Images will despair overtime and your memories with that single moment captured in time.

My new phone has 256 GB (the same as RAM memory on my MacBook air) so can you image how many images I can take with my phone of my son? A lot.

So, by the time he meets the love of his life, and get married, what photos will I show out of millions I have taken of him? When his children turn five, what memories of his childhood will he be able to share?

Imagine that my phone last 30 years (the truth is that it lasts 4, but my memory card is full in two months), do you think my son will be able to skim through thousands of photos to find that image he is looking for? No! Simply, no.

Think to be tech savvy and that you know how to move from an operation system to another over the years. Do you think in thirty years those photos will still be organized and accessible? It will still not be that easy.


Your phone is for taking images to share NOW, to share with your friends on Facebook or Snapchat or Instagram, and it’s a piece of ephemeral media – not permanent nor transcendental.

This generation is going to miss out on the everlasting memories as they rely on the handheld devices for capture life’s moments in an instant. 


We all enjoy sharing our life with family and friends around the world, so please continue to use your phone and social media because you never know what could happen in a few seconds, but when you have the opportunity, get an actual, physical camera with a decent resolution. You need to think about your children, and the coming years too!

Below is a list of things you can do to preserve those memories over time.


1. Edit the photos instead retouching them. Make a selection of photos from the month and of the year – keep the best of every memory.


2. Invest in a reliable backup system.
 We can talk in detail about that in another post.

3. Print. This is the most important. Even when consumer labs are not professional, it is so much better than have nothing. Make an album or photo box or something creative to showcase those special moments in your loved ones’ lives. When your son is ready to start his own family, you can give something to him.

4. Get a polaroid style camera, they are very affordable nowadays. I love our mini-instant. They are pretty cute, and again... It’s better to have something in your hands than a million of things in a hard-drive that will not work in 10 years.

When you are ready to make the investment, hire a lifestyle professional. It will allow you to be in the photos and the professional will be able to get the best shots and make everyone feel like a super star!

What are some other benefits to hiring a professional lifestyle photographer?

1. Your photos will last for generations to come. Lifestyle photographers are experts in capturing life and photographing the essence of who you and your family are.

2. Professionals photographers use quality equipment that aids in high-resolution images for bigger prints (and screens).


3. The photographer will execute the entire process from beginning to end, and your photos will not despair in the back of your desk drawer because you are going to have an actual physical and archival piece on your hand.


4. Professionally documenting your family is a financial investment, so you will take better care of it.


5. You will make memories with your lifestyle photographer. These images you will save forever in your heart and in all the mediums possible.

6. You will have a tangible product that you can hold, and you will install or save it in the best place of your house, a forever reminder.


7. A professional photographer is the expert and knows about the best and professional photographic papers, about print, calibration, ink, and how an album can survive for a lifetime. 


8. Just think that your great grandchild will be able to hold and look at a beautiful, clear photo of your life.





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I am very happy to start collaborating with them, and I can tell you I am thrilled for the team behind it, their Art and Creative Directors are high-quality and passional professionals, understand what they are talking about, and are very picky when it's about editing and selection of their images.

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Petaluma Lifestyle | Family Session

ByLorena Photography

When Karen called me to schedule a photo session for her family, she had something clear… “my kids cannot be more than 30 minutes in a photo session…. they are shy”. During the time that you have three kids in ages of 2, 4 and 6, you really want to capture them in their own environment, you want real memories, you want photos that talk about them and tell their story…

We decided then to do the session at their place, and what a better location for a family! Also, all the excitement of being the center of attention for the camera can be turned into another play date. So we had 3 boys in their comfortable space. I knew I needed to be fast, I knew I had to run fast, I knew I had to have the camera in super high speed no matter how much could be my ISO!

This session was scheduled for after school, just before the winter sunset. That is their family blanket, their antique tricycle, the stick fight with their dad… They are real, this is how they live and these 30 minutes represent pretty well their life and style. We started with the formal photo for grandma, and then Karen wanted them in their tricycle, doing what they do everyday…

The older boy being the driver, he controlled more of the situation, he likes and knew how to look at the camera as a boss. The middle one is confident, but he prefers to follow his older brother, and when something isn't going the way he likes, he asks mom for help… He is serene, with always a smile on his face. The little one has a depth eyes, he knows what he wants to be, he is fascinated about the world around him.

Dad is funny, he plays the boy stuff. Mom is patient, caring and extraordinary sweet… She adores her boys, she adores memories, and tradition. Their house is full of life, books and toys for all ages. It’s a mix of decades you can smell as your find a dresser from their grandparents filled of legos, star wars, and tranformers… and the armoires that remind us the story of this Californian family mixed with the flavor of home cooked pasta and European wine.

 Newborn Lifestyle | Petaluma At-home Photo Session 

Meet Ella

Ella was 1 month old, perfect, healthy and always hungry. She was in a cloud when her mom was breastfeeding her, and she was silent and secure on her dad’s hands. Her parents are young, kind and sweet with each other, they look like best friends trying to discover every minute, every challenge with their new rol as a mommy and a daddy. They do it together and I know they are going to continue being a good role model.

When we had the lifestyle photo session, they were moving out in few days and I had the opportunity to meet grandma and grandpa some days before. While we were meeting and getting ready for the photo session, they were a great support, helping and loving Ella too. Grandma helped to choose the outfits, and we were so excited while making this happen. I could understand why mom is such a sweet person and beautiful… like baby Ella is and will be when she grows up.

We started the session around 11 am, dad with his work outfit, the first he wanted to do was to hug his little baby girl, then he made pancakes, and mom put the table…Then breastfeeding Ella, changed her diaper, rocked her, nursed again, diaper changed again and so on… Healthy kids look like they eat a lot, right? Since they were in Petaluma, I visited them next day to capture Ella sleeping, and it was so interesting... different light, different mood, then I felt our lifestyle and documentation photo session was completely captured.

While I am doing these sessions, I am always thinking on 50 years from now… I image them passing the album, page by page and smile… and see how mom seemed, what they were eating, how was their first coach, but specially how much love they had.

Check out what was inside the album!

Photo Album | Newborn | ByLorena Photography from byLorena on Vimeo.

 Because November is Special: Mini Photo Sessions!

Feeling thankful and happy… November is my favorite month. It is colorful in Petaluma—oranges, reds, yellows, and some pink too… Christmas lights appear, and Halloween is already over! We are finishing our busiest month—editing summer sessions. No more 15-hour weddings on weekends, the kids are set-up in their new classrooms, and we start thinking about our new year's resolutions (so no dieting until January)... We are more relaxed and at our happiest.

 If you don’t have your family photo session booked for the holidays, we still have many options for you!

 {Mini-Sessions on November 22nd} 
9am-6pm in Petaluma, CA 

 A 

• 40-minute photo session 

• 10 digital files (choose from 20 in an online gallery) 

• 25 holiday cards 

• $440* 

• 30-minute photo session 

• 5 digital files (choose from 10 in an online gallery) 

• 25 holiday cards 

• $300 * 

• 20-minute photo session 

• 3 digital files (choose from 10 in an online gallery) 

• $225

• 15-minute photo session 

• one digital file (choose from 5 in an online gallery) 

• one 8x10 print, matted to 11x14 

• $190* 


Just announced, so we'll be booked fast! Please email me at lorena@bylorena.com to book your session ASAP. 

Option to buy all the digital files in the gallery, holiday cards, 8x10 print matted to 11x14, and wooden box with all the prints. 

*Sale taxes may apply and are not included in these prices.   


Special: Lifestyle mini-sessions!

[Update: Lifestyle mini-sessions are Now until Nov. 30th]

Need holiday photos? This September and October only, book a totally personalized, 30-minute photo session for $300. YOU decide the day, the style and the location.

And also you get a pre-session & color consulting!

I know some of you are busy enough and are willing to have a shorter version, and in that way you still can have your photos ready for the holidays. It allows me to keep doing an individualized service and a modern lifestyle family portrait that represents you and your family without missing details ;)

I'm really excited about this option, and I hope to hear from you!

1.- When you book your Lifestyle special session, we set-up a time for a FaceTime or Skype pre-session (for those located within 20 miles from Petaluma, and aren't available to do it via FaceTime or Skype, we could have a breakfast together and a short conversation about your personalized mini-session).

Email me at photo@bylorena.com with your 4 preferred days/times and I'll let you know if I'm available during those times (sessions cannot be farther than 50 miles from Petaluma. In those case you could decide on another location other than your home. I recommend that these kinds of sessions be shot at places like your favorite ice-cream shop, at the library, the local sweet shop, or maybe while cooking, playing or having dinner with your family... these lifestyle modern sessions are less posed and more about you and your environment.

Monday to Friday are the best days (I will take a maximum of two these special sessions per day during weekdays & one during weekends).

Saturdays & Sundays are more limited, but always email me to check it out if I'm available. The full payment of $300 plus taxes is requested to secure your special mini-session.

2.- I will arrive 15 minutes before the photo shoot start time, during that time I can set-up lights if needed, talk to your family, and warm up for the session. Once photo shoot starts, it is limited to 30 minutes. We will set an appointment approximately a week later for a private viewing and ordering session.

3.- A week later we will meet at your home (not more than 20 miles from Petaluma) or I will reserve a meeting room for us in Petaluma. I will show you 25 images and you will select your favorite 5 (included on the $300 payment), and approximately within 3 weeks you will have your files or any additional product purchased.

 Optional to buy: (special price for this limited sessions only)

 • 1 or 5 or 10 or all the Fine Art 8x10 prints with museum quality 11x14 mat and the high resolution digital files of the same images at $120 or $420 or $680 or $1080 respectively

 • 25 or 50 custom designed holiday cards at $80 or $125 respectively

 4.- All your products and files will be delivered 3 weeks after our viewing session, and you will be contacted to arrange the best method to delivery your pieces. 

If you have any question, please don't hesitate to contact me directly at lorena@bylorena.com or photo@bylorena.com. 

xoxo

University of San Francisco & Sutra Bath Grad Photo Session 2015

I feel I have been witness of her transition into adult life. I first met her when she was in her first year, and she was also a lovely babysitter for my son, and my sweet neighbour. Now, to make her last photo session (for now) in San Francisco because she has finished the college, and is back to her hometown, made a very special photo session for me. Congratulations on your license granted last week, and all the best in your beautiful career as a nurse!

I feel I have been witness of her transition into adult life. I first met her when she was in her first year, and recently I got to photograph her recent session in San Francisco to celebrate her college graduation. Congratulations on getting your license (in……..) and I wish you the best in your future endeavors.



Sutra Bath


Bay Area Graduation Photographer | ByLorena Photography

The Gold Jar & Depth of the field

What do you do when you have a lot of work to do, but your little plant that survived a big move is sad, and is asking for attention?

Put your work aside and have some little details to brighten your day!

I am sure you have some paints around, also a jar... remember put some pebbles on the bottom before the soil, and pint it using paper taping technique for a "modern" look and for having fun.

Awww! It looks so cute on the Philippe Starck stool

Photography Tip: Do you remember that I always have a camera with a wifi card? Yes, my small camera is for these tiny things that makes me happy! The photos go directly to my phone, and because my tiny apartment is still a mess from the moving, I open the aperture A LOT (f /1.4), so... I can have depth of the field, and you can’t see the mess on the background! But also, it can create an interesting focus, and make more attractive a simple subject that you want to talk about. 

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