Mother's Day Special!

Let's Celebrate Mom! May is the month of the flowers, the last month of the school year, and the month we have a special day for our mom.

All of our sessions with a Mom in have a 20% off from now until May 15th.

Remember we have 3 family collections.

 1.- ByLorena Signature Photo Session: Full service 3-4 hours photo session. ($350 creative fee and any additional photograph or package are purchased separately). An additional $200 credit toward when a model release is signed. So, the Creative Fee could be this month only $80.

 2.- The Petite Photo Session collection: 30 minutes sessions ($500 all included). These sessions take place in Marin or Sonoma County. A $100 discount for families willing to sign my stock model releases. So, this sessions could be $400 and this month only $300! 

 3.- Day In The Life: Full service 12 hours session and museum quality album. ($2600). An additional $300 discount for families willing to sign my stock model releases. So, this month this full-day session with my signature album could be only $1740

Also, we have Personal Branding collections that could apply to this special  if the entrepreneurs is a mom. :)

Book your session before May 15th 

Recomendaciones para el día de tu propuesta

¡Felicidades en tu propuesta!

Seguro llevas muchísimo tiempo preparando el momento, por eso documentarlo y fotografiarlo debe ser una de tus prioridades a la hora de planear ese día. ¿Cuántas veces no quisiéramos saber la cara que colocamos, o cómo estaba él, qué llevabas, cómo era el lugar, ¿cómo reaccioné?. Nada se asemeja a vivir el momento, pero cada vez que vemos una foto nos ayuda a mantener viva la memoria y recodar los detalles, volver a sonreir y poder compartir nuestra historia a nuetsros futuros hijos ¡Y hasta nietos!

Sino puedes contratar a un profesional, concéntrate en planear ese día pero después de tomar en cuenta estos datos que te voy a dar y, con tiempo mucho mejor, así que ese día no tengas que preocuparte más que por tu propuesta de matrimonio.

1.- Visita el lugar, y si es posible, a la misma hora que planeas hacer tu propuesta. Lo ideal sería que fueras con el fotógrafo, tu amigo o familiar quien va a tomar las fotos. Estando en el lugar visualiza exactamente cómo va a ser la propuesta y selecciona el punto exacto donde vas a sacar el anillo.


2.- Lo ideal es que ocurriese al aire libre donde no hay otros elementos que distraigan, o de ser en interiores un lugar bastante "minimalista", bien iluminado que no necesite encender muchas luces y, de ser posible, con luz natural. Por ejemplo un balcón. 


3.- Trata que la hora sea cuando el sol está más bajo y que el sol esté detrás de vosotros o de un lado (en la espalda de tu pareja), así  podrá ver bien el anillo y no nos arrugará la cara :), lo que quiero decir, es que no le de el sol de frente a la cara. No siempre es posible seleccionar la hora porque muchas veces necesitas que seal al mediodía, entonces busca un lugar que tenga sombra. Este dato es muy importante y la razón por la que debes visitar el lugar antes. Si es un viñedo por ejemplo, busca un área que esté bastante en sombra pero con luz como entre los arboles, detrás de una pared, con una pérgola o techado.

4.- Ese día procura que tu pareja tenga las manos arregladas. Todas las fotos se enfocarán en ese momento en que le estás dando el anillo ( y además de seguro que querrá compartir con todo el mundo y se tomará muchas fotos ella misma para compartir en el social media).


5.- Tu vestuario, mientras menos distractivo, en este caso, lo mejor. Pequeños estampados que compitan con el anillo no es una buena idea. Los colores claros reflejarán más luz sobre el pequeño objeto y no será una distracción; y los colores oscuros en sitios mas bien luminosos, canalizarán la luz y ayudará a ser el punto de enfoque. En dado caso, colores sólido es tomar el camino más seguro. 

Aquí puedes ver la entrevista hecha en Univison Area de la Bahia y , a lo último, puedes ver el tip que doy para tomar fotos desde un iphone ;).

Behind the scenes

Over the last year, we shoot in many places, in beautiful homes, businesses or under the NorCal sunsets. We sketched photo shoots, designed displays and installations with your photographs; we made 1:1 models, created color palettes and designed albums; printed photographs, matted and cropped them at home to review quality. We helped to create family memories while captured many contemporary lifestyles, we helped brands to have more authentic adds. From a wedding to families to a commercial assignment, we put our passions and heart into every photographic project

Personal Branding

A new package designed for professionals, speakers, authors, business owners, artists, creatives, makers, and entrepreneurs. A photo session to express your brand personality.

2 design and branding meetings • art direction, wardrobe and interior styling • up to 4 hours photo session on the locations designed • 15 finals images (with commercial licenses) ready and dimensioned to use on different platforms (promotion and adds, online or editorial, lifestyle, branding, and portraits included) • 10 royalty-free licenses of images created for your brand from my premium stock collection • on-location makeup artist and/or stylist available for an additional fee

Personal Branding Package is $1450 (payment plan available).

I am offering now a $200 discount for entrepreneurs willing to sign my stock model releases.





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The Generation With No Photos

Yes, I know… anyone with a smartphone and a camera is calling themselves a photographer, and the image they snap is called a photo, or if you took a photography class then it’s called a photograph.



But I disagree, it is an image and not a photograph. Images will despair overtime and your memories with that single moment captured in time.

My new phone has 256 GB (the same as RAM memory on my MacBook air) so can you imagine how many images I can take with my phone of my son? A lot.

So, by the time he meets the love of his life, and get married, what photos will I show out of millions I have taken of him? When his children turn five, what memories of his childhood will he be able to share?

Imagine that my phone last 30 years (the truth is that it lasts 4, but my memory card is full in two months), do you think my son will be able to skim through thousands of photos to find that image he is looking for? No! Simply, no.

Think to be tech savvy and that you know how to move from an operating system to another over the years. Do you think in thirty years those photos will still be organized and accessible? It will still not be that easy.


Your phone is for taking images to share NOW, to share with your friends on Facebook or Snapchat or Instagram, and it’s a piece of ephemeral media – not permanent nor transcendental.

This generation is going to miss out on the everlasting memories as they rely on the handheld devices for capture life’s moments in an instant. 


We all enjoy sharing our life with family and friends around the world, so please continue to use your phone and social media because you never know what could happen in a few seconds, but when you have the opportunity, get an actual, physical camera with a decent resolution. You need to think about your children, and the coming years too!

Below is a list of things you can do to preserve those memories over time.


1. Edit the photos instead retouching them. Make a selection of photos from the month and of the year – keep the best of every memory.


2. Invest in a reliable backup system.
 We can talk in detail about that in another post.

3. Print. This is the most important. Even when consumer labs are not professional, it is so much better than have nothing. Make an album or photo box or something creative to showcase those special moments in your loved ones’ lives. When your son is ready to start his own family, you can give something to him.

4. Get a polaroid style camera, they are very affordable nowadays. I love our mini-instant. They are pretty cute, and again... It’s better to have something in your hands than a million of things in a hard-drive that will not work in 10 years.

When you are ready to make the investment, hire a lifestyle professional. It will allow you to be in the photos and the professional will be able to get the best shots and make everyone feel like a superstar!

What are some other benefits of hiring a professional lifestyle photographer?

1. Your photos will last for generations to come. Lifestyle photographers are experts in capturing life and photographing the essence of who you and your family are.

2. Professionals photographers use quality equipment that aids in high-resolution images for bigger prints (and screens).


3. The photographer will execute the entire process from beginning to end, and your photos will not despair in the back of your desk drawer because you are going to have an actual physical and archival piece on your hand.


4. Professionally documenting your family is a financial investment, so you will take better care of it.


5. You will make memories with your lifestyle photographer. These images you will save forever in your heart and in all the mediums possible.

6. You will have a tangible product that you can hold, and you will install or save it in the best place of your house, a forever reminder.


7. A professional photographer is the expert and knows about the best and professional photographic papers, about print, calibration, ink, and how an album can survive for a lifetime. 


8. Just think that your great-grandchild will be able to hold and look at a beautiful, clear photo of your life.





New Premium Stock Photos

The photos available in Cavan Images are outstanding, they are one of the top agencies in the US, and if you take a look, you could notice why they are one of the most exclusive photo agencies with many renowned photographers in their collections. Cavan Images have a real, authentic, candid and artistic feeling that make them get apart from a traditional old-school stock photos.

I am very happy to start collaborating with them, and I can tell you I am thrilled for the team behind it, their Art and Creative Directors are high-quality and passional professionals, understand what they are talking about, and are very picky when it's about editing and selection of their images.

Find out my last collections of Premium Royalty Free License available, and let me know your thoughts. I am always happy to hear from you! Also, contact me directly for customized imaginary for your business and projects.

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Petaluma Lifestyle | Family Session

ByLorena Photography

When Karen called me to schedule a photo session for her family, she had something clear… “my kids cannot be more than 30 minutes in a photo session…. they are shy”. During the time that you have three kids in ages of 2, 4 and 6, you really want to capture them in their own environment, you want real memories, you want photos that talk about them and tell their story…

We decided then to do the session at their place, and what a better location for a family! Also, all the excitement of being the center of attention for the camera can be turned into another play date. So we had 3 boys in their comfortable space. I knew I needed to be fast, I knew I had to run fast, I knew I had to have the camera in super high speed no matter how much could be my ISO!

This session was scheduled for after school, just before the winter sunset. That is their family blanket, their antique tricycle, the stick fight with their dad… They are real, this is how they live and these 30 minutes represent pretty well their life and style. We started with the formal photo for grandma, and then Karen wanted them in their tricycle, doing what they do everyday…

The older boy being the driver, he controlled more of the situation, he likes and knew how to look at the camera as a boss. The middle one is confident, but he prefers to follow his older brother, and when something isn't going the way he likes, he asks mom for help… He is serene, with always a smile on his face. The little one has a depth eyes, he knows what he wants to be, he is fascinated about the world around him.

Dad is funny, he plays the boy stuff. Mom is patient, caring and extraordinary sweet… She adores her boys, she adores memories, and tradition. Their house is full of life, books and toys for all ages. It’s a mix of decades you can smell as your find a dresser from their grandparents filled of legos, star wars, and tranformers… and the armoires that remind us the story of this Californian family mixed with the flavor of home cooked pasta and European wine.

 Newborn Lifestyle | Petaluma At-home Photo Session 

Meet Ella

Ella was 1 month old, perfect, healthy and always hungry. She was in a cloud when her mom was breastfeeding her, and she was silent and secure on her dad’s hands. Her parents are young, kind and sweet with each other, they look like best friends trying to discover every minute, every challenge with their new rol as a mommy and a daddy. They do it together and I know they are going to continue being a good role model.

When we had the lifestyle photo session, they were moving out in few days and I had the opportunity to meet grandma and grandpa some days before. While we were meeting and getting ready for the photo session, they were a great support, helping and loving Ella too. Grandma helped to choose the outfits, and we were so excited while making this happen. I could understand why mom is such a sweet person and beautiful… like baby Ella is and will be when she grows up.

We started the session around 11 am, dad with his work outfit, the first he wanted to do was to hug his little baby girl, then he made pancakes, and mom put the table…Then breastfeeding Ella, changed her diaper, rocked her, nursed again, diaper changed again and so on… Healthy kids look like they eat a lot, right? Since they were in Petaluma, I visited them next day to capture Ella sleeping, and it was so interesting... different light, different mood, then I felt our lifestyle and documentation photo session was completely captured.

While I am doing these sessions, I am always thinking on 50 years from now… I image them passing the album, page by page and smile… and see how mom seemed, what they were eating, how was their first coach, but specially how much love they had.

Check out what was inside the album!

Photo Album | Newborn | ByLorena Photography from byLorena on Vimeo.

 Because November is Special: Mini Photo Sessions!

Feeling thankful and happy… November is my favorite month. It is colorful in Petaluma—oranges, reds, yellows, and some pink too… Christmas lights appear, and Halloween is already over! We are finishing our busiest month—editing summer sessions. No more 15-hour weddings on weekends, the kids are set-up in their new classrooms, and we start thinking about our new year's resolutions (so no dieting until January)... We are more relaxed and at our happiest.

 If you don’t have your family photo session booked for the holidays, we still have many options for you!

 {Mini-Sessions on November 22nd} 
9am-6pm in Petaluma, CA 

 A 

• 40-minute photo session 

• 10 digital files (choose from 20 in an online gallery) 

• 25 holiday cards 

• $440* 

• 30-minute photo session 

• 5 digital files (choose from 10 in an online gallery) 

• 25 holiday cards 

• $300 * 

• 20-minute photo session 

• 3 digital files (choose from 10 in an online gallery) 

• $225

• 15-minute photo session 

• one digital file (choose from 5 in an online gallery) 

• one 8x10 print, matted to 11x14 

• $190* 


Just announced, so we'll be booked fast! Please email me at lorena@bylorena.com to book your session ASAP. 

Option to buy all the digital files in the gallery, holiday cards, 8x10 print matted to 11x14, and wooden box with all the prints. 

*Sale taxes may apply and are not included in these prices.   


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