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Behind the scenes

Over the last year, we shoot in many places, in beautiful homes, businesses or under the NorCal sunsets. We sketched photo shoots, designed displays and installations with your photographs; we made 1:1 models, created color palettes and designed albums; printed photographs, matted and cropped them at home to review quality. We helped to create family memories while captured many contemporary lifestyles, we helped brands to have more authentic adds. From a wedding to families to a commercial assignment, we put our passions and heart into every photographic project

Personal Branding

A new package designed for professionals, speakers, authors, business owners, artists, creatives, makers, and entrepreneurs. A photo session to express your brand personality.

2 design and branding meetings • art direction, wardrobe and interior styling • up to 4 hours photo session on the locations designed • 15 finals images (with commercial licenses) ready and dimensioned to use on different platforms (promotion and adds, online or editorial, lifestyle, branding, and portraits included) • 10 royalty-free licenses of images created for your brand from my premium stock collection • on-location makeup artist and/or stylist available for an additional fee

Personal Branding Package is $1450 (payment plan available).

I am offering now a $200 discount for entrepreneurs willing to sign my stock model releases.





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The Generation With No Photos

Yes, I know… anyone with a smartphone and a camera is calling themselves a photographer, and the image they snap is called a photo, or if you took a photography class then it’s called a photograph.



But I disagree, it is an image and not a photograph. Images will despair overtime and your memories with that single moment captured in time.

My new phone has 256 GB (the same as RAM memory on my MacBook air) so can you imagine how many images I can take with my phone of my son? A lot.

So, by the time he meets the love of his life, and get married, what photos will I show out of millions I have taken of him? When his children turn five, what memories of his childhood will he be able to share?

Imagine that my phone last 30 years (the truth is that it lasts 4, but my memory card is full in two months), do you think my son will be able to skim through thousands of photos to find that image he is looking for? No! Simply, no.

Think to be tech savvy and that you know how to move from an operating system to another over the years. Do you think in thirty years those photos will still be organized and accessible? It will still not be that easy.


Your phone is for taking images to share NOW, to share with your friends on Facebook or Snapchat or Instagram, and it’s a piece of ephemeral media – not permanent nor transcendental.

This generation is going to miss out on the everlasting memories as they rely on the handheld devices for capture life’s moments in an instant. 


We all enjoy sharing our life with family and friends around the world, so please continue to use your phone and social media because you never know what could happen in a few seconds, but when you have the opportunity, get an actual, physical camera with a decent resolution. You need to think about your children, and the coming years too!

Below is a list of things you can do to preserve those memories over time.


1. Edit the photos instead retouching them. Make a selection of photos from the month and of the year – keep the best of every memory.


2. Invest in a reliable backup system.
 We can talk in detail about that in another post.

3. Print. This is the most important. Even when consumer labs are not professional, it is so much better than have nothing. Make an album or photo box or something creative to showcase those special moments in your loved ones’ lives. When your son is ready to start his own family, you can give something to him.

4. Get a polaroid style camera, they are very affordable nowadays. I love our mini-instant. They are pretty cute, and again... It’s better to have something in your hands than a million of things in a hard-drive that will not work in 10 years.

When you are ready to make the investment, hire a lifestyle professional. It will allow you to be in the photos and the professional will be able to get the best shots and make everyone feel like a superstar!

What are some other benefits of hiring a professional lifestyle photographer?

1. Your photos will last for generations to come. Lifestyle photographers are experts in capturing life and photographing the essence of who you and your family are.

2. Professionals photographers use quality equipment that aids in high-resolution images for bigger prints (and screens).


3. The photographer will execute the entire process from beginning to end, and your photos will not despair in the back of your desk drawer because you are going to have an actual physical and archival piece on your hand.


4. Professionally documenting your family is a financial investment, so you will take better care of it.


5. You will make memories with your lifestyle photographer. These images you will save forever in your heart and in all the mediums possible.

6. You will have a tangible product that you can hold, and you will install or save it in the best place of your house, a forever reminder.


7. A professional photographer is the expert and knows about the best and professional photographic papers, about print, calibration, ink, and how an album can survive for a lifetime. 


8. Just think that your great-grandchild will be able to hold and look at a beautiful, clear photo of your life.





Hopscotch 

[San Francisco Lifestyle Photographer]

Nothing better than to leave your child make his own interpretation of things. "El avión" was my favorite game ever... I remember, I spent my dad electric tape one day by doing it in one of the yards that my childhood house had... It's a super reduced space now, but I believe my son enjoyed it as much as I used to...

It was a rainy day... I was editing, but I paused a moment to capture him, really worth!

Nada como dejar a tus niños hacer su propia interpretación de las cosas. "El avión" era mi juego favorito. Recuerdo cuando le gasté a mi padre el tape de electricidad entero por hacer un avión en uno de los patios, que mi casa de la infancia, tenía. Ahora el espacio es súper reducido, pero creo que mi hijo disfrutó tanto como yo lo disfrutaba.

Estaba lloviendo... Yo editaba, pero paré un momento para tomarle algunas fotos ¡La verdad que merece la pena!