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Any background can be a great background, but it is even better when it means something for you! A beautiful and fresh lifestyle photo session is being culled and edited now @graciijane !

. . . #LifestylePhotography #ByLorenaPhotography

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This is my window display installed at @copperfieldspetaluma, and if you are around, say hi... you will get all the good vibes I put into it!

. A photograph is the final product of a long process. Sometimes that photograph is on a wall (family) or in a website (personal branding), but in any case it has been the result of a process. . The layers that make it looks as an objective, an old camera lens, or a white gallery inspiration building from Richard Meier, or that installation by Emilio Ambaz that I adored 30 years ago, are that process I use to get the result, or that perspective I put when I photograph people life and style from my architectonic eyes. . Sebastião Salgado says “I very much like to work on long-term projects. There is time for the photographer and the people in front of the camera to understand each other. There is time to go to a place and understand what is happening there. When you spend more time on a project, you learn to understand your subjects. There comes a time when it is not you who is taking the pictures. Something special happens between the photographer and the people he is photographing. He realizes that they are giving the pictures to him." . At the end, only ONE photo that was not easy to select and that I will change every week. . Lifestyle Photography is connection, is spaciality, lifestyle photography is color, is a story, is all about you, our connection and your space. . . . #LifestylePhotographer #BrandingPhotographer #PetalumaCA

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My window display this week has a new photograph featured. A beautiful mom, yoga instructor and best person in this world that makes shiner everything around.

Photograph (30x20) was printed in professional photographic matte paper (the one I always use, because it is insanely beautiful and brings the whites exactly as I like it) and in my favorite professional lab, photo was matted at the local framer @alfaframeo with a little more space in the bottom, it is museum quality as everything I use when I deliver my photos, it was not framed because it was intended for the installation.

I added one voucher to the display. Email me a photo and you will receive your voucher $$$ toward your next personal branding or lifestyle photo session! ;)

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My clients are honest, authentic, super cool and hot ;)

I love working with them! Isn't our Post office in Petaluma beautiful? . . . #ILOVEmyJob

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Thank you Carrie @shoppaperwhite for the love you put on my new note cards! Love them! Old school is always modern and priceless, then pick them up personally to enjoy all the beauty of the little details.

. . . #loveistrending #ShopLocal #ThankYou #ByLorenasLove #lifestylePhotographerLife

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When it's closed and you die to get inside... a good strategic because it looks as if I want to come back again...

. . . #iPhone #lifestylePhotographerLife #scouting #Bakery #westCoast

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Today, I had some photos in my camera of the day we went to eat quickly to Chipotle but then it was closed, so the only option was the 5 guys next to it... but it was full and when we finished the street was closed... We walked a lot between parked cars a

. . . #LifestylePhotographerLife #fireworks

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Summer in the North Bay has an incredible scenery.

After a wedding I walked out to my car... How can't I even stop to snap a photo of this poem that was talking to me? Those lines and those clouds were talking very loud. “Your eye must see a composition or an expression that life itself offers you, and you must know with intuition when to click the camera.” #cartierbresson . . . #LifestylePhotographerLife #Sunset #SonomaCounty

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First lunchbox of a new school year!

. . #PlaygroundGourmetProject . . @playgroundgourmet #tamales #ecolunchboxes #lifestylePhotographerLife

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Today, I woke up pretty early to meet the sunrise, an authentic farm, and an amazing family.

. . . #LifestylePhotographer #FarmLifestyle

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I am super lucky! As a photographer, I get to know many worlds, but looking throughout this little precious girl was an authentic pleasure. She and her brothers taught me all their cows, chickens and part of their every day... How to live on a farm and be

I am also double lucky because these big blue eyes connected with the camera and I feel as if all that gave us both, some new unforgotten memories. @bylorenaphotography . . . #FarmGirl #FarmLifestyle #LifestylePhotographer

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That serenity on every firm step accompanied of a sweet and soft footprint, makes me fall in love when photographing these adults.

Too much to say but instead, they get back to you with a smile, without hurries and with another smile.

I wanna sit next to them, put my head on their shoulder and brief at the same rhythm. I want them to be my life coach, my other mom, my psychology, my business adviser... They are beautiful, not because what they say, but for what they don't... for the way they move, and for that shining shadow they leave on their way! . . . #PersonalBranding @bylorenaphotography #LifestylePhotographer

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Since I was a teenager I was the one in the family making the decorations, Xmas three and soon did it for the family friends. I am still the one that receives face calls asking for ideas, what color to use on their new child nursery or helping with a desi

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But from far away that I have loved the most is photographing my friends, and become a friend to those I will photograph. So, photographing them in beautiful spaces have been a dream and what I was born for, it's a journal that has been growing with and thanks to my friends. . . .

#PersonalBrandingPhotographer #LifestylePhotographer #LifestylePhotographerLife

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Beauty is around us, sometimes in the most ordinary and everyday things. It's the way you look at it (a.k.a, the way you compose and harmonize it with your life). Also, fresh herbs and the garlic from the farm, and what are you able to make from it!

. . . #LifestylePhotographerLife #onMyTable

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Thinking about this beautiful Lifestyle photo session in our Sonoma County with one of my favorite families before the fire, and those sunrises while we are getting ready for school.

Tomorrow most of our schools will resume classes, and I know we will support with love to those who are relocated and need to start in a new school district. To those tired parents who have been evacuated, to all the firefighter's families that are still working for keeping us safe. To all our community stay strong because "The love in the air is thicker than the smoke" . . . #StrongSonoma #BeautifulSonomaCounty #FamilyFirst

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Such a beautiful couple this mom and dad! Not only that, she is the sweetest photographer ever and as a photographer you know that is a treasure to be in the photos with your family! Thank you @andreafriedman82 for being a gorgeous person, a "paisana", a

#sneakpeek . . . #LifestylePhotographer #RealLove

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She is one of the first friends I met in the Bay Area 10 years ago. But that was not the first time we could be living in the same area, she had lived in Venezuela when I was living in Venezuela, and she was living in Roma when I was living in Madrid... T

I am always very proud to say she speaks in local, perfect Spanish with no accent, it is what her mom speaks to her, while she asks her in Italian. She is my friend, she has beautiful taste, loves architecture and furniture design like me, she is an amazing mom, and the one I ask to explain me about international politic, pasta and how to manage my time. I am very thankful for my friend who speaks in 5 or 6 languages and I am always very very proud of her. Thank you @antomasters por tu amistad! . . . #ThanksfullForMyFriends #LifestylePhotographerLife