ByLorena is an architect, interior designer, and photographer with nearly three decades of creative practice. Her work is vibrant, colourful, people- centred, and inspired by a lifelong passion for architecture and modernism. Founded in the United States, ByLorena is an independent creative practice focused on brand and lifestyle photography, visual art direction, and creative consulting.

Today, the practice is based between Northern California and Spain. Each project begins with observation, analysis, experimentation, and collaboration, allowing each solution to emerge through the creative process rather than from a predetermined answer. Her passion for architecture shaped the way she thinks and creates, while photography brought her closer to people, giving her a more immediate and human way to understand their stories, .their lives, and the spaces they inhabit